We partnered with Sea Shepherd to bring the horror of whale killing from the ocean into the city, to raise awareness, get the facts and figures onto the news agenda and generate donations. The team created a series of posters that, instead of the traditional usage, were taken to Vienna landmarks and government buildings and thrust onto iron railings, simulating the action of a harpoon into the whale’s body, and left there for people to see.

Over the last 3 years, we have taken hundreds of high resolution whale photos in the Pacific Ocean. With this background, we were able to produce a unique poster for every whale killed.

The campaign was published in many newspapers and magazines.