2020 has been tough in a lot of ways. Some of them have been really serious and others, just really annoying. For example, having to sit through hours and hours of virtual meetings all day whilst working from home. Something that the whole world seemed to have in common, as we saw in memes from around the globe, was that there was always ‘that guy’ on the call… you know the one. In this radio advert, we used this insight to promote our client’s hotel room weekend special, selling it as your home away from work from home.