When you leave home, you reinvent yourself. You find a ‘New You’; with new friends, interests, maybe even a new accent.

Head home for holidays, however, and you may find your new persona jeopardised by those who know you best – your family.Running up to the holidays, we wanted to help 20-somethings keep their ‘New You’ alive; these spots remind them to avoid the reality check of home, and instead stay with City Lodge – which, for 25 years, has promised to make you ‘Feel at Home’.Now, a stay at one of their hotels can save you from feeling ‘back home’.

In most countries you pay a flat rate for a hotel room.

However, in South Africa, you pay per person when sharing a room.

Road Lodge wanted us to create a campaign for their new, unbelievable, value for money offer - the same room rate applies whether there is 1, 2 or 3 people sharing the room. To demonstrate this we showed that whatever happens next, whatever the consequence – sharing or not, it would cost you the same.