Cannes Lions
TBWA\HUNT\LASCARIS, Johannesburg / CITY LODGE GROUP / 2004
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Description
A man wakes wearing only his Y-fronts. After freshening up, he makes his way downstairs and pours himself some coffee. It is only when he turns around that he realises he's in the breakfast area of the City Lodge Hotel, thus reinforcing the proposition: "We'll make you feel at home".
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