Cannes Lions

EYE OF THE FAN

McCANN ISTANBUL, Istanbul / TURKISH AIRLINES / 2013

Presentation Image
Case Film
1 of 0 items

Overview

Entries

Credits

Overview

Execution

As the Turkish Airlines was the main sponsor of Euroleague Final Four, the method helped us

create a successful campaign with the elements below:

- offering fans to be a part of the experience

- let them take control over old-school broadcasting

- creating a rich content

- getting socially connected with fans and drive a conversation on the project and basketball

Outcome

Eye of the Fan's Facebook app has been visited 150,000 times. Photos and status updates shared on Turkish Airlines Facebook page had more than 15.000 likes just in three days. The campaign had an overall of 3.7m impressions. The campaign brought thousands of young enthusiastic basketball fans closer to the Turkish Airlines brand. The campaign was so successful that it is repeated in 2013 with even more coverage, more features - and even the biggest Turkish sports TV station is now going to report on Eye Of The Fan!

Similar Campaigns

12 items

How To Grow Rich During The Pandemic

LEO BURNETT, Dubai

How To Grow Rich During The Pandemic

2023, EMIRATES

(opens in a new tab)