The Marketing Awards is Canada’s premiere awards show. To promote the call for entries, we referenced Donald Trump’s unlikely, but surprising victory in the US election to inspire agencies to enter more work, even if they didn’t think it had a great chance of winning.

Donald Trump entered the US presidential race as a ‘longshot’. No one thought he had a chance to win. This call for entry ad ran in the weeks following the election when Canadians were still in shock that Trump had won.