Cannes Lions
DDB UK, London / UNILEVER / 2010
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In the run up to the UK General Election Marmite created two political parties - The Love Party and The Hate Party, both with their own, very conflicting ideas on what to do about Marmite. Here we see The broadcast delivered by far right Steve Heaving, The Hate Party's leader, who thinks all Marmite eating should be carefully monitored and restricted to certain zones, like Guernsey.
These films were viewed on the party websites and on a specialist news website (marmitenewsnetwork.com)
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