Cannes Lions

MARTINI BRAND WEBSITE

COSMOBLONDE, Berlin / BACARDI / 2003

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...and the world tastes like Martini...with the latest website, Martini Germany returns to its roots, positioning the umbrella brand as a timeless icon for a stylish, sensuous, Riviera lounge lifestyle.

The smart combination of flash animations and database driven html contents gives a rich brand experience and offers a lot of practical and entertaining elements at the same time.Special emphasis naturally is put upon the drinks section where - besides a huge cocktail database - you can also create your own bar book, save and send it, or learn the basics of cocktail preparation.Regular editorial updates and a newsletter keep the users up to date especially in terms of music and lifestyle.

Quarterly raffles, like the current chance to win 3 months in a Riviera villa, or before the chance to have your living room designed in Martini style, integrate the user and offer attractive prizes fitting the brand image.

(don't miss the game "pop the bubbles" in the products section and the martini music mixer to create your own martini lounge sound)

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