Cannes Lions

MASTERCARD

McCANN ERICKSON ARGENTINA, Buenos Aires / MASTERCARD / 2008

Film
Film

Overview

Entries

Credits

Overview

Description

A bicycle not only “carries” people, but it also carries values, customs, blood and surnames from generation to generation. All these mean that its monetary value is nothing compared to its emotional value. This story has a bicycle as its main character. It represents the continuity of one of the many families who, during World War II, had to abandon their homes in search of a better future.

Similar Campaigns

12 items

Shortlisted Cannes Lions
Mastercard: Three Years of Inclusive Cards

McCANN, New york

Mastercard: Three Years of Inclusive Cards

2023, MASTERCARD

(opens in a new tab)