Cannes Lions
CZAR, Amsterdam / MASTERCARD / 2018
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The spot is part of the Safety & Security campaign for Mastercard that embarks on an emotional journey of a woman's memories of her father. The story meant to highlight the importance of having your purchase insured against damage, loss, theft, and wrong delivery. The concept behind the film revolves around leaving nothing to chance when creating a perfect moment.
The story starts out with the woman discovering a photo of her younger self together with her father and his car. The viewer is unaware whether the father is still alive, and as the story develops, with the woman restoring her father's car to honor his memory.
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