Cannes Lions
DDB SOUTH AFRICA, Johannesburg / IGNITE / 2016
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There’s nothing better than sharing a traditional barbecue with family and friends. Meaty steaks, breasts of marinated chicken, spicy sausages and delicious lamb chops … all sizzling over a glowing, charcoal fire. The ad demonstrates how Ignite’s Instant Light Briquettes catch alight as fast as lighting a bunch of matchstick heads.
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