Cannes Lions

MAX FACTOR FOUNDATION

LEO BURNETT FRANKFURT, Frankfurt / PROCTER & GAMBLE / 2006

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Overview

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Credits

Overview

Outcome

The posters were placed on walls and other surfaces like columns that were located in the surroundings of perfumeries and drugstores where customers could buy the product. The posters were instantly recognised, and the idea got positive feedback.An unexpected response was that people even put their hands on the posters to feel the tortured “skin”.

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