The product-message "No matter how rough your skin is, the Hypersmooth foundation will make you look perfect." became very tangible with this media idea, because it exactly reflected many women's problems with their own skin and showed the solution.

The posters got recognized very well and recieved a lot of positive feedback from everybody who saw them. The most unexpected response was that people really got in touch with the idea: They put their hands on the posters to feel the tortured “skin”.