Cannes Lions

MAZDA 2

PUBLICIS E-DOLOGIC, Ramat Gan / DELEK MOTORS / 2010

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

We turned the familiar video player into a fresh and innovative promotional tool.The Mazda 2 icon replaced the progress bar scroll button and at the end of the video we had the car enter the frame.

Outcome

-Frequent visibility by millions of users on major websites.-A creative media solution liked and noticed by users.-Demonstrated Mazda 2's essence – "Always on the go"

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