Mercedes Benz Thailand launched their M class in March. They wanted to advertise this lifestyle-orientated car on the strength of one unique feature- its ability to transition seamlessly between on road and off road capabilities, at the flick of a switch. Radio was a natural medium to advertise given the number of hours the target audience spends in Bangkok traffic jams, listening to their car radio.

The Male Character Voice of Mr. Dan Campbell has been done by Mr. Chetan Sashital himself.

No animal was harmed or tortured during the making of this Radio Commercial.