Cannes Lions

MAZDA CX-5

GARAGE TEAM MAZDA, Orange County / MAZDA / 2012

Overview

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Overview

Description

The all-new Mazda CX-5 crossover was painstakingly engineered for class-leading fuel economy and uncompromised driving dynamics. To convey this piece of breakthrough technology, we turned to a cult classic to help us out—The Six Million Dollar Man. Just as the OCI (Office of Scientific Intelligence) had the technology to save Steve Austin, Mazda’s revolutionary SKYACTIV® TECHNOLOGY is here to save the crossover. While creating a completely unique piece of communication, a meticulous attention to detail made sure a true homage was payed to the beloved Bionic Man.

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