The site was covered on all three sides with one part of the "analog gif". Then the loop was programmed, i.e. shortened, to get the message "fresh fries by the second" through accordingly.

The nearby stores reported compliments and smiles from customers because of the creative use of media. A thing normally not common to experience. The work contributed to client's general billboard brand recall of 98 % (Poster Perfomance Index by Media Partner APG/SGA Switzerland).