Cannes Lions

McDONALD'S

LEO BURNETT CHICAGO, Chicago / MCDONALD'S / 2012

Film

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Overview

Description

This spot tells the story of a boy who finds what he believes to be a "lucky" penny on his way to school. However, from the moment he picks it up and throughout his day, his good luck seems to be running out. Just when he is about to give up on the power of the penny, he realizes it really was lucky all along.  In the end, he decides to pass on the luck to someone less fortunate and gives away his penny to the Ronald McDonald children's charities.

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