Cannes Lions
ALMA DDB, Miami / MCDONALD'S / 2009
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We see a group of teenagers hanging out in a park “talking” in sign language. They carry on messing with each other and having fun. Through body language we sense they are anxiously waiting for “something”. We cut to an overhead shot of a kid on a bicycle riding like he's on a mission. We cut to the group and feel the excitement. Upon arrival the food is joyously handed out, and they go on to indulge and enjoy the food and the moment. SUPER: Universally Spoken. Animation of the McDonald’s logo (rotating in English, Spanish, Arabic, Chinese and German)
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