Cannes Lions

McDONALD'S ASIAN WEEK

DDB HELSINKI, Helsinki / MCDONALD'S / 2009

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Overview

Entries

Credits

Overview

Execution

Taste so genuine, that you feel like an asian.

As only outdoor posters can be used to communicate that, make sure that the target audience can't miss the campaign.

Outcome

The poster campaign was especially well noticed among the younger target groups. It also succeeded in creating positive w-o-m of the McAsia campaign.Due to the high awareness of the campaign poster McDonald's succeeded in attracting a broader target group outside its "burger eating" core to eat in the restaurants during the campaign period.

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