The creative executions heroed young grassroots footballers and all those involved in making the game happen. From volunteers to coaches, referees to club secretaries. We used a whole range of different media to bring this message to life, shown in our case study film. This included TV idents, press ads, sticker booklets, posters, banners, ambient activities (such as a photobooth).

The campaign was very effective, delivering a massive audience reach in terms of those who were exposed to the Community Shield football match, where the work was shown. And a highly engaged, although lower number, audience who were able to interact with the brand through activities such as the photobooth and sticker booklet.