Cannes Lions
LEO BURNETT MANILA, Makati City / MCDONALD'S / 2012
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McDonald’s was the first to introduce the Drive-Thru service, we leveraged on this service to reach out to consumers who feel compelled to multi-task all the time. In the context of worsening traffic conditions, the Drive-Thru service is all the more relevant.Talking to “Life Jugglers” who are very career driven and always busy, McDonald’s realizes that time is precious for them.
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