Cannes Lions
McDONALD'S RECRUITMENT
OMD, Dusseldorf / MCDONALD'S / 2008
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Overview
Entries
Credits
OVERVIEW
Execution
First class content in print over 46 weeks. Online special on bravo.de and mcdonalds.de. Editorial coverage on TV. School Road Show. Advertorials in Bravo. Photo love story (location: McDonald’s Restaurant, main character: McDonald’s employee).
Outcome
Massive gain in awareness, now up at 19%.Sequel of the campaign in 2008 based on the outstanding results in 2007.
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