Cannes Lions

McDONALD'S RECRUITMENT

OMD, Dusseldorf / MCDONALD'S / 2008

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Overview

Entries

Credits

Overview

Execution

First class content in print over 46 weeks. Online special on bravo.de and mcdonalds.de. Editorial coverage on TV. School Road Show. Advertorials in Bravo. Photo love story (location: McDonald’s Restaurant, main character: McDonald’s employee).

Outcome

Massive gain in awareness, now up at 19%.Sequel of the campaign in 2008 based on the outstanding results in 2007.

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2023, MCDONALD'S

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