Eurobest

McFestival

McDONALD'S, Crissier / MCDONALD'S / 2022

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Overview

Entries

Credits

Overview

Background

After a two-year festival break, even more people are celebrating at the Open Airs throughout Switzerland this summer. McDonald's is there for fans on their way to or from the different festivals - and wants to underline it's connection to entertainment and culture.

Idea

McDonald's accompanies the festival season 2022 in Switzerland with a humorous poster campaign - and turns the stars into fans.

Strategy

McDonald's had and will always have a strong connection to culture and entertainment.

Execution

The campaign was On Air at the biggest summer festivals in Switzerland, on 101 Billboards - with special placements around the festival locations. From 06.06.2022 to 13.08.2022.

Outcome

In 8 weeks the 101 billboards reached over 500k festival fans, let people with a smile and celebrated the artists, which lead to an increase of visitors around the festivals and has also a long term positive business impact.

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