Cannes Lions

MCFLURRY MUSIC MIX UP

OMD UK, London / MCDONALD'S / 2014

Presentation Image
Presentation Image
Case Film

Overview

Entries

Credits

Overview

Execution

• So we had an idea: use mobile to bring a fantastic summer music experience direct to all McFlurry limited edition customers.

• We collaborated with the UK’s biggest music channels to create the McFlurry Music Mix Up - an exclusive series of music TV shows.

• We broadcast the content across the 4Music and Bauer Music channels.

• And we made the limited edition McFlurry paper cup a media platform of its own - offering additional, access-all-areas mobile content for customers.

• Scanning the QR code printed on the side opened up a whole world of incredible mixed up music content.

• And the chance to win tickets to the shows themselves, which featured live performances, celebrity guests and interviews with star acts.

• All you needed was a mobile to get involved.

Outcome

• The McFlurry Music Mix Up was a red hot success.

• 98% of our target audience saw our campaign.

• There were an impressive 57,000 unique cup scans.

• 171,000 portal page views.

• Over 65% of McFlurry cup scans resulted in competition entries.

• Limited edition Galaxy and Flake flavour sales were up an amazing 17% year-on-year.

• And the campaign Return On Investment was an estimated £8.3!.

• The McFlurry had melted the hearts of our target audience once more.

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