Cannes Lions
LEO BURNETT DUBAI, Dubai / MCDONALD'S / 2015
Awards:
Overview
Entries
Credits
Execution
Vector's allowed us to 'dissect' each food item in the form of a coffee cup. This resulted in graphic illustrations that combined both food and beverage, conveying the idea of a complete breakfast. The simplicity of the illustration style gave a sought after warmth to the art work and connected with McDonald's positioning of 'Simple, Easy Enjoyment'.
Outcome
Despite the recent launch of the McDonald's Breakfast Campaign, early indications suggest positive results.
Similar Campaigns
11 items