McDonald's Big Mac - A burger icon for over 50 years. Over time, however, people have forgotten their affinity for this beloved classic. The love has faded, and folks are settling for foods that will never quite live up. But settling for average isn't a recipe for an enduring bond, and eventually people find their way back to their true love that got away.

On Valentine's Day, we launched a radio campaign encouraging people to do to dump inadequate food partners who aren't quite up-to-snuff. Our cast represented anyone who's ever been ashamed about the decision to eat a gas station hot dog; Anyone who's been conflicted and disappointed to eat a year-old granola bar for dinner. Because breaking up with food is never easy. But once you rediscover your love for the one-of-a-kind Big Mac and its irresistible special sauce, you know what you have to do.