Cannes Lions

MEAL DEAL

BLACK RIVER FC, Johannesburg / NANDO'S / 2012

Overview

Entries

Credits

Overview

Description

Nando’s is a South African Peri-Peri chicken brand that is known for its irreverent advertising through social commentary. The brief from Nando’s was to promote their 'Meal for 6' during the festive season; whilst creating ‘talkability’ around the brand.

The “Last Dictator Standing” radio campaign takes its cue from the much-publicized fall of several dictators in 2011. The ads make fun of Robert Mugabe - one of the last-standing dictators - hard-pressed for someone to dine with during the festive season. Through the three different executions, the radio ads portray “Bob” Mugabe desperately seeking company for the festive season.

Similar Campaigns

12 items

Grill Lines

BBH, London

Grill Lines

2023, BURGER KING

(opens in a new tab)