Cannes Lions

MEGADAY VS CRISIS

ARTICUL MEDIA, Moscow / LTD ENERGY FOOD RUS / 2015

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Case Film
Presentation Image

Overview

Entries

Credits

Overview

Execution

Instead of placing intrusive banners we went for a native ad. A short message leading to the Megaday website:

Don’t miss the currency rate changes… Watch the situation with oil barrel prices closely… Refill your energy and keep on meditating.

Outcome

One week campaign results:

• 1 mln. consumers reached

• 100 000 consumers converted to the Megaday website

• 8000 packs sold

• Three companies ordered Megaday for their corporate New Year gifts

• 700€ budget – at least 50x more effective than direct media placement

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