Cannes Lions
CARAT ESPANA, Madrid / RENAULT / 2003
Overview
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Credits
Execution
Initially there were few possibilities of doing something really new in press due to the lack of impactful formats commercially available and the traditional lack of flexibility in this medium.Nonetheless, we developed the idea to break the mould in the same way the Megane's design challenged consumers. Reflecting Megane's personality, we got the main Spanish titles to break with their traditional layouts. We got them to include formats in their publications that had never been used before - innovation.
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