Cannes Lions
4129GREY, Istanbul / RENAULT / 2023
Overview
Entries
Credits
Background
Fuel-oiled vehicles not only cause environmental pollution, but also noise pollution with engine sounds. Electric motor vehicles can also be preferred due to silence while they are running.
Show how silent electric vehicles can run with a creative radio commercial.
Telling consumers about the comfort that comes with the silence of electric motor vehicles.
Execution
A child is playing a game of counting cars passing by. Along with the sound of cars, we hear the child's voice. A few cars later, we don't hear the engine noise but the child keeps counting. As the child continues to count, we understand that the car passing by was the Renault Zoe with its silent electric motor.
Outcome
Test drive requests increased by %10, general customer service calls on the car increased by 24%
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