Cannes Lions
TOYOTA USA, Plano / TOYOTA / 2018
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"Thin Ice" illustrates the metaphorical journey of Ashley Wagner, the World silver medalist and U.S. National Champion who overcame the traumatic effects of six concussions to win an Olympic medal. The film follows her struggle and eventual triumph throughout three distinct acts. It opens on Ashley skating on a vast frozen lake, reflecting on her journey and the challenges she's encountered along the way. A dramatic fall through the ice into a dark void below represents her struggles with the effects of multiple head injuries. Her voice-over elaborates, "I thought I was done." But she refuses to give up. With a determined look, she rises back above the ice. This time, she lands her jump triumphantly as the sun rises over the mountains behind her.
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