Cannes Lions

AYGO XPRESS BOARD

YEHOSHUA/TBWA, Tel Aviv / TOYOTA / 2016

Presentation Image
Demo Film
Digital Proof JPG
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Overview

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Credits

Overview

Description

TOYOTA launched the AYGO in Israel in 2016, a mini car which allows you to customize your own design and color preferences and…XPRESS YOURSELF

So, how exactly do we portrait the message, that we're all about design and self expression?

We'll let the car express itself!

Introducing :

AYGO XPRESS BOARD, the 1st billboard designed and created by car.

How did we do it?

We took the car to the track and placed color buckets on the ground. The car speeded, went over them and splashed its impressions on the canvas. We added some touchups, a pic of the Aygo and placed our masterpieces across billboards in the main routs of the country. We created an ad and posted it on facebook.

results: Millions of drivers and thousands of viewers were exposed to the message and we were fortunate to express ourselves in a way no other car ever had.

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