Brief：

Deliver Toyota All New Rav4 “Enjoy and take advantage of life” via digital connection.

Insight：

Taiwan has the world’s longest working hours. An average 2200 hours per year. 2200 hours monotonous lives of Taiwanese people. Almost everyone with a specific moment. Desire an exit to seeking pleasure immediately.

Solution:

Refresh Your Life!

We have invited local photographers to capture the hidden beauty of Taiwan 319 districts. To cooperate with bloggers to write in depth travel posts and their experiences with the car’s features. Inspire people to go on the trip of their wildest dreams.

User can use the tool we created. Reload the page with just one click. Escape from the monotonous lives and visit beautiful landscapes that even Taiwanese have yet to discover

Right now. Confirm your destination. Driving your Rav4 and Go!

Result：

Over 260 thousand people explored Taiwan with Rav4 Refresh Your Life.