Cannes Lions

RENAULT LAGUNA

PUBLICIS, Frankfurt / RENAULT / 2003

Presentation Image
Film

Overview

Entries

Credits

Overview

Description

A Renault Laguna stands alone in a huge hanger. A large magnet attached to the roof of the car levers it into a car crusher. It tries but fails to destroy the car. Instead, the machine itself explodes and the car remains, resolute, the machine having collapsed around it.

Similar Campaigns

12 items

Shortlisted Eurobest
Renew - 1959

HENRY, Paris

Renew - 1959

2021, RENAULT

(opens in a new tab)