An exclusive and integrated partnership betwen MEN EXPERT and a media partner ORANGE: co-production, editorial relay, and deploying digital multi-devices.An audacious plan: 100% digital multi-format multi-devices (skins, banners, mini website, videos, editorials relay, mobile relay) on a conventional market drived by the TV media (74% of the media investment market health beauty men, source Kantar first half of 2011).

Very high levels of engagement:3 of 4 men were exposed (users, with peaks to 79% on Men 2549 yo)A time beyond expectations: more than 4 minutes per visitor / visit (average vs. Benchmark of...)351,000 videos viewed on the dedicated mini-site (114% of target)Over 548m contacts delivered and 2m mobile impressions.