DRAFTFCB, San Francisco / DEL MONTE / 2013
We started with the most recognizable cat-based jingle in the history of ever, the Meow Mix song. Then we made it playable and shareable. The result: The Meow Mixer – a game that lets users customize their own original version of the jingle, then share it over and over until there's nobody left to unfriend them.
When we were done, we had created a game so fun, so useless, so . . . internet, that even a hard-core video-game blog (kotaku.com) couldn't help but love it.