Cannes Lions

MERCEDES 4MATIC TECHNOLOGY

JUNG von MATT, Hamburg / DAIMLER / 2008

Awards:

1 Shortlisted Cannes Lions
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Brief: Communicate the benefit of the Mercedes-Benz 4MATIC all-wheel drive technology in an eye-catching way: safe driving characteristics even on snow-covered roads.Synopsis:Users take part in an interactive product benefit demonstration. They show themselves the advantage of the all-wheel drive system from Mercedes-Benz.The scroll bar on the website is replaced by a Mercedes M-Class when the page is opened. As the user moves the M-Class scroll bar up and down, the car drives through a winter landscape as if on rails. Sliding towards the left or right is impossible. The headline reads: Keeps you on track – 4MATIC, the all-wheel drive system from Mercedes-Benz.

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