Cannes Lions

MERCEDES ACTROS

BBDO GERMANY, Stuttgart / DAIMLEY CHRYSLER / 2007

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Overview

Entries

Credits

Overview

Execution

A mobile poster featuring a Mercedes-Benz Lego truck and a deliberately provocative headline was parked in front of dealerships of a Scandinavian truck manufacturer.

Outcome

Increased awareness and a positive response from dealerships in southern Germany, the area where the campaign ran.

Similar Campaigns

12 items

MIME

PUBLICIS LONDON, London

MIME

2013, RENAULT

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