Cannes Lions
MERCEDES ACTROS
BBDO GERMANY, Stuttgart / DAIMLEY CHRYSLER / 2007
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Overview
Entries
Credits
OVERVIEW
Execution
A mobile poster featuring a Mercedes-Benz Lego truck and a deliberately provocative headline was parked in front of dealerships of a Scandinavian truck manufacturer.
Outcome
Increased awareness and a positive response from dealerships in southern Germany, the area where the campaign ran.
Similar Campaigns
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