Cannes Lions

MERCEDES-BENZ

SCHOLZ & VOLKMER, Wiesbaden / MERCEDES BENZ / 2003

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Customer: Mercedes-Benz Portal. In co-operation with T-Online - online since August 23, 2001.Target Group: Young modern business people, families with an affinity to the internet, internet users highly interested in lotteries and raffles.Objectives of the project:• Acquisition of Mercedes-Benz Portal users• Increase of the popularity of the Mercedes-Benz Portal• Fascination and entertainment of the highest standard• Playful acquaintance with the Mercedes-Benz Portal• Increase of the loyalty of customers of the Mercedes-Benz portal that have already been wonBasic idea:Every player plants a tree for his wish in the wish forest. In addition to that, he/she can reward the best wishes of the others by watering their trees. This year, all participants can also commit themselves offline, the motto being "Wishes Become Reality". By e-mail, you can offer your help as a sponsor for the fulfilment of a wish.Realisation:Design: The design is set up of soft forms and smooth surfaces and is emotional without being playful. The creation of the figures focussed on a high sympathy and recognition factor.Navigation: Understandable help functions in order to discover quickly the wish forest, search wishes, remember islands, jump, etc. Apart from that, the player can directly navigate from the wish islands.Technology: extensive backend with database for the administration of the multi-user date (e.g. various registration options, saving of final and intermediate scores and the respective state of the player).

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