THE AVANT/GARDE DIARIES was launched as one of the primary Brand-Platforms in the digital Mercedes-Benz Universe. It is targeted at young, individualistic representatives of the post-modern segment, who are not keen on Mercedes-Benz. The site was concepted and designed for digital devices, such as tablets and smartphones. However, due to the flexible design, it also runs on any browser from a desktop computer. Since launch, the Avant/Garde Diaries has averaged 30,000 unique visitors per month with average session times exceeding 6 minutes. These statistics demonstrate that the site has market value. Furthermore, this solidifies that the ideas behind the site, to share completely unbridled, aesthetic values with an intellectual flare seems to attract our target audience.*****password: JuryCannes2012