So we created billboards in several languages and placed them near the schools. There were 30 billboards divided among Hebrew, English, Italian, Japanese, Spanish and Portuguese. These posters appeared in the two principal markets in Brazil, São Paulo and Rio de Janeiro, where the greatest target concentration is found.

Daimler Chrysler’s goal was to 'unload' 200 Grand Caravan units in three months. In addition to reaching this goal in just two months, we increased orders for new cars and also saved money on media since this outdoor action cost less than an action in the classifieds would have.