Make Mercedes' clients familiar with a bundle of new hightech features.

We decided to let the pictures do the talking and briefed illustrators to come up with their own interpretationof the benefits of features like "Liguatronic", "Night View Assist", "Brake Assist", "Bluetec" etc.

Dealers ran out of folders after a couple of days only. Some dealers have been seen framing its pagesand hanging it on the walls of their dealership. "The Art of Hightech" is currently in reprint.