We showed how our cities would look if all trucks were as clean as those of Mercedes-Benz. Using a high-pressure cleaner, walls next to busy roads in Hamburg, Berlin, Munich and Stuttgart - where dirt and pollution are especially evident for all to see – were cleaned in such a way that the shape of an Atego appeared. The accompanying headline read: 'The Atego. Now with BlueTec 5. Making our cities cleaner again.'

Resounding media response and significant increase in demand for information and interest in the Atego at dealerships during the campaign period.