Cannes Lions
ELEPHANT SEVEN, Hamburg / DAIMLEY CHRYSLER / 2007
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"Love at first sight."'More and more people are looking forward to 31st March'. This is the motto used to launch the new C-Class form Mercedes-Benz. In the banner motif a young couple appears to be enjoying the first flush of their new-found love, as if they were advertising a dating website. But then the young man spies the new C-Class in the neighbouring banner and his happiness soon turns to pure joy. This is followed by a surprising twist in the motif. Once again, this just goes to show that men can experience love at first sight too!
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