Cannes Lions

MERCEDES-BENZ CPA COLLISION PREVENTION ASSIST

JUNG von MATT, Hamburg / DAIMLER / 2012

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The Collision Prevention Assist warns of looming collisions and supports the reaction by applying the brake to prevent accidents as a result. To communicate this new Safety-Feature at the most unexpected, we give thanks to another great invention by Mercedes-Benz in the first step. An innovation that made motoring securer for more than 30 years: It's about time to pay tribute to the airbag – related to the message, that we are still in need of the airbag – but due to CPA not that often anymore.

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