Cannes Lions

MERCEDES-BENZ M-CLASS

ELEPHANT SEVEN HAMBURG, Hamburg / DAIMLEY CHRYSLER / 2006

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

The market launch of the new M-Class uses the motto: “Built for the road. And for getting that far”. The screensaver portrays this slogan in its own special way, arousing interest in a bold, striking way without immediately showing the car.

Similar Campaigns

12 items

TRUTH

MJZ, Los angeles

TRUTH

2014, KIA MOTORS

(opens in a new tab)