Cannes Lions

MERCEDES-BENZ SERVICE CENTRE

JWT, Beirut / T.GARGOUR & FILS / 2008

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Overview

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Credits

Overview

Execution

This ad illustrates professionalism and speed of service by showing consumers how an old Mercedes-Benz (car-make ’80) can become a brand new one (car-make ’08), simply by flipping the Magazine.

Outcome

By the end of the 3-month period in which the ad ran in specific publications, results showed a 35% increase in traffic to the Mercedes-Benz Service Centre.

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