Cannes Lions

MERCEDES-BENZ USED CARS

ELEPHANT SEVEN, Hamburg / DAIMLEY CHRYSLER / 2007

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It’s unusual to encounter a smarmy-looking guy standing and waving from within a banner. And it’s just downright cheeky when he suddenly steps out of the banner and onto the website and launches into a never-ending spiel. It soon becomes evident that he is trying to sell a second-hand car. But what’s also quite clear is that, while this guy is very funny, it makes a lot more sense to buy used cars from Mercedes-Benz. Because even though endless sales pitches can be entertaining, they just can’t beat tested quality.

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