Cannes Lions
SYZYGY UK, London / MERCEDES BENZ / 2008
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Description
There was a common perception among customers that Mercedes-Benz vans were expensive, compared to other brands. In fact, the various unique features offered by the Vito and Sprinter marques mean that they actually represesent excellent value for money. In this execution, we bring to life the Electronic Stability Program (ESP), which has clear safety benefits for the van and its load.
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